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If you want to expand the breadth of your business beyond the borders of your town or county, the Internet is the only way to go. It allows you to do what I'm doing now; writing a post & having it be accessible to millions of people all around the world. If you take a little time each day to study ways to market online, or just tinker with various social media & networking platforms rather than shopping on Amazon (no offense, great site!), you can employ the strength of Search Engines to bring people TO you, rather than you going out to try & find THEM... big difference!